E-commerce has evolved to be a vital part of current life. People can interact with countless products without leaving office/home comfort or while waiting in a queue, making e-commerce really a convenient way to shop nowadays.
Some retailers see e-commerce as a threat to physical stores. However, many of them have learned not to fear it and how to take advantage of e-commerce to increase sales.
In the retail industry, new players have found a place in a highly competitive environment more easily. Simply, it demonstrates that e-commerce is an integral part of any current retail business.
We have developed a detailed guide that can help you to understand how to create your own e-commerce website, and not just any e-commerce website, but a functional one.
1. Web design principles for e-commerce.
2. Choose domain names.
3. Compare and choose between different e-commerce platforms.
4. 24 ways to make your first online sale.
5. Configuration and management of your e-commerce analytics.
6. Shipping and Fulfillment
7. Other web resources
Web design principles for e-commerce.
In its simplest form, an e-commerce website is like any other website: it is given a name, configured on a platform, filled with relevant content and then made available to end users. What makes it unique is its purpose, and you will have to design it that way. Here are 10 e-commerce design principles that will help your website become a complete e-commerce site.
1. Create a unique design.
Giving your site its own identity will help distinguish it from the competition. Of course, this must be done in a good and smart way. Think of your e-commerce site as a physical store. Give it a unique style that can make your customers come back again and again. Make visiting your e-commerce site an unique experience.
2. Identify your target market and design for it.
It is essential for any-nature companies to identify their target market. You can make efforts to adapt to it. The orientation to multiple markets is not advisable for companies that have just started. Therefore, choose a target market, make sure your products are attractive to your potential customers and design your site so that you can attract them.
3. Make sure your e-commerce site is easy to navigate.
This is essential for e-commerce sites. It is likely that your site contains dozens or hundreds and even thousands of products that your potential buyers simply do not have time to watch. Organize your products into categories and provide a search function so customers can go directly to the products they want.
4. Make sure your e-commerce site is easy to navigate.
This is essential for e-commerce sites. It is likely that your site contains dozens or hundreds and even thousands of products that your potential buyers simply do not have time to look at. Organize your products into categories and provide a search function so customers can go directly to the products they want.
5. Keep your e-commerce site focus
Some people exaggerate their e-commerce sites with heavy objects, large photos and flash files, which makes their sites quite attractive but slower, without respond, prones to accidents and unfriendly with mobile devices. Aesthetics should never compromise your e-commerce site performance, as it will only reject its customers. So do not get carried away with decorations.
6. Consider minimalism.
One way to help maintain your e-commerce site focus is to practice minimalism. Always aim to be simple so as not to overwhelm your customers. Eliminate redundant and unnecessary elements. Also, do not use too much variation of colors and fonts.
7. The search option is very important.
We mentioned the search function as part of improving usability, but we would like to mention it again because it is worth reiterating its importance. The search function can dramatically differentiate your site from the one that does not.
8. Be serious with product descriptions.
The product description is one of the most undervalued elements of e-commerce sites. Unlike physical stores, e-commerce sites can not provide customers with an product experience before buying them. This is one of the electronic commerce disadvantages. Counter this by providing product descriptions that can give customers the virtual appearance and feel of the products on sale. Your customers would really appreciate sites that do this.
9. Put your brand to work.
The brand purpose is to give business’ identity. Keep the brand visible on all pages and maintain the brand’s symbols consistently. This will help customers differentiate the brand from a group of other ones. Build your brand and make it work for you.
10. Use the call-to-action power.
You started your business to make a profit. Your site will have a large visitors number, and many of these will analyze the product offerings, but not all will eventually make a purchase. One way to help you increase your conversion rate is through a call to action. Calling to action is a term that means inviting people to make an immediate response. In your case, these responses ultimately lead to a purchase. Of course, saying «Buy now» will not work exactly as it is, so you can use other means such as «Claim this exclusive discount». Always remember these steps when designing your e-commerce site so you are sure you can create a site with a brilliant design.